What’s A Blog And Why Should I Have One? - Using Blogs To Generate Business

          Most everyone on the internet has, at some point, run across blogs. Blogs are simply internet journals recording whatever happens to be on a writer’s mind at a given moment. Typically written in an informal tone, blogs read as though the writer is having a friendly conversation with their readers. Though blogs have exploded in popularity, few online retailers understand that having a blog can be a very effective way to drive sales for their e-businesses.

Getting Started

The easiest way to start a blog is with a free commercial service, like http://Blogger.com or http://BlogSpot.com. All you have to do is just set up an account and start blogging. To create a blog that sits on your website, you can go to http://SixApart.com and choose from several software options.

It takes time to build a loyal base of readers, but you can start guiding traffic to your site by linking with relevant blogs. Go to http://Technorati.com and find blogs whose content ties in with yours. Link only to blogs with content that’s useful and entertaining to your customers. Request they look at your blog and consider linking back to you.

For your product sales site, you don’t have to blog about your product itself. Blog about things related to your product. If you sell camping gear, blog about the country’s top camp sites, your hiking trip in the Appalachians, or the best time of year to visit Yellowstone. According to Anthony Perry, of http://BlogAds.com, “You can make your customers feel empowered if you inform them to make their own decisions, as opposed to just beating them over the head, saying, ‘This is a great product! You should buy it!’”

3 Benefits of Blogging

In addition to educating your viewers, your blog provides you with several advantages:

1. The familiar tone of blogging creates a window for buyers to see there’s a real person behind your site. The internet’s an impersonal selling medium, but the personal nature of blogs creates an element of customer trust and loyalty to your brand.

2. By sharing your valuable knowledge, you’re giving your customers a reason both to stay and to return. It’s a proven fact that the more time a user spends on a site, the more likely they are to purchase something. The more your readers return for your expertise, the more you increase your sales.

3. Get feedback on your products, your site, and your customer service. Let your users leave comments, and find out what changes they’d like to see or what products they’d like you to carry. Says Perry, “Blogging’s a tool that lets you communicate with your customer base in a way that’s far more intimate than a monthly e-newsletter.”

What is Blogging: The New Form of Journalism

           Ever wonder why most all of the teens today are addicted to the internet? Well it has everything a young exploring mind needs. From browsing the net for document researches, shopping, cooking, gaming, chat, and a whole bunch of stuff going inside a website’s offer.
Yep, all of these including one secluded part of a teen’s life which is their journal. Don’t believe me? Then try hooking up on the internet now and see how much there is that is available today.
Aside from being a window for the readers to see what’s on the author’s mind, a blog lets him elaborate on facts or scribble out whatever idea that pops out his head. A blog is a simplified term for “web blog”-a new generation medium for writing articles, essays, statements and the like.


It’s usually composed of texts or sometimes pictures and multimedia topics. If you’re tired of jotting down every single detail of your life’s worth on paper, why not try the new fad of journalism which is blogging. Blogging literally means sharing a comment of life through the internet.


It is an up-to-date source. A sequence of events. A timeless exhibit of creativity and style. An outlet for one’s self.


The popularity of blog comes in different areas. Anyone can write anything that comes out of his head. Whether a walk on a sunny day or a dip into California ’s wild waters, it serves as a diary and is readily updated. What’s good about blogging is that it is not bounded by editing and is cheap.


The commercial velocity of a blog depends on a writer’s instinct to create a worthy article. Either formative or informative, rational or irrational, for as long as the readers can visualize what the author has posted your blog’s a hit.


Technical specialties and skills, not necessary. Publishing freedom, an advantage. All that is needed is for you to have a witty mind, a desire to share ideas and part of your story, and a bit of knowledge to toggle into the internet. Grammatical errors are welcome. No editors and publishing companies to please. Journalism without rules or guidelines to follow and what’s best is that readers could post a comment or be inspired to write one too.


Blogging wouldn’t be difficult if you have the right recipes. Not just a simple-text article, a blog may be enhanced or converted into other types like an audio blog or a video blog. Nowadays, blogs are more sophisticated and advanced. Element of a blog starts from a good and captivating headline down to the author’s personal profile. Included herewith are the blog post, permalink (combined term for “permanent link”), and the reader’s comments.


A friend of mine is a blogger. She would entertain herself by posting blogs on her web page. She told me that blogging is an advantage for her to speak up to the world of the things that’s keeping her shut. And I quote, “I am an internet junkie. I am not a big fan of journalism or any kind of writing.


But it all changed when the blogging fever entered internet society. I appreciated it more when I felt everything that’s written are real and not just a compulsory decoy to deliver information. Right then, I became a part of a bigger picture.”


Trapped in a world of unwanted opinions, blogging is a benefit. But everything has its own consequences. Blogs are much harder to manage than that of the broadcast media. In politically sensitive issues, blogs can be considered as a political misfit. Results are triggered through suppression of bloggers and punishments were made. Another grave case is the issue of defamation and liability.


Nevertheless, blogging is still out there. So if you’re the type who has the snap for writing, give blogging a shot. You never know how much it would contribute to the society and to your pockets.